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  1. Later
    https://later.com › blog › social-media-manager-portfolio

    How to Create a Social Media Manager Portfolio (+ Free Template)

    Do you need a social media manager Portfolio in 2023?
    Whether you’re a freelancer seeking clients or a social media manager looking for your next big role, a social media portfolio is your ticket to opportunities galore. We’re sharing our top tips for writing an effective social media manager portfolio in 2023 — plus, a free template to make your application stand out from the crowd.
    later.com
    How to create a social media portfolio: Tips + free te…

    A social media portfolio is a collection of past work that showcases a social media manager’s experience and expertise. A portfolio usually has examples of past social media campaigns, including content, copywriting, and design work across multiple platforms, as well as meaningful analytics that prove a social media professional’s success. Social m...

    Hootsuite

    Showcase your expertise

    Your social media portfolio is a chance to showcase all of your best work in one impressive package. A portfolio is concrete evidence of your expertise, skill, and success on social, so potential employers know that you can really walk the walk.

    Share your personality

    While resumes and cover letters are great for explaining your past experience, there’s limits to how unique and personal they can be. A social media portfolio shows not just your skills, but your personality–your taste, your design sensibility, your voice—and can help a hiring manager get to know you.

    Stand out amongst the competition

    Often, hiring managers will have more job applicants than they know what to do with. Anything that sets you apart from the crowd will increase your likelihood of scoring an interview—especially in an industry as creative as social media. A great portfolio will help you get noticed and be remembered, and in competitiv…

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    Professional imagery

    Because visuals are such an important component of social media, it’s important that your portfolio showcases great hi-res imagery. Potential employers will assume that your portfolio represents the caliber of work they can expect from you—so make sure the imagery is top-notch. Source: Kristine Gumera

    Clean copy

    Similar to the above, any of the writing included in your portfolio is a chance for you to show off your skills: grammar, spelling, and overall tone should be edited carefully. Ho notes that “not paying attention to the details” is the biggest mistake you can make when building your portfolio. “If there are spelling mistakes, low-res images, or broken links in your portfolio, that’s definitely going to reflect badly on you,” she shares.

    Your resume

    Employers may ask for both your resume and portfolio, but there’s no reason …

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    When you’re on the job hunt, any headstart is a good one—allow us to give you that first little boost. Hootsuite’s free social media portfolio templateis easy to customize and tailor to your own experience. We’ve built this template in a Google Slides document, but you can easily copy this template into Canva, PowerPoint, or even a PDF. This templa...

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    1. Decide on a portfolio template/format

    First, choose which portfolio format is best for you according to the options above. If you’re building this portfolio for a specific potential employer, check to see if they request portfolios in a specific format. Then, choose a template that suits your style—next, it’s customization station.

    2. Introduce yourself and experience

    It’s time to make a great first impression! Introduce yourself, your strengths, skills, and past work experience. It’s a good idea to also state what kind of work you’re looking for.

    3. Include stunning imagery

    Hi-resolution imagery will showcase your skills with visuals, but it will also make your portfolio more engaging and easier to read for potential employers. Use photos and screenshots from past campaigns to show your audience what you’re capable of.

    4. Showcase your best content

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