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The Smiley Company
The Original Smiley Brand creates the world's best fashion, beauty and lifestyle products.
Our Story
The enduring cultural impact of Smiley was embraced by a new digital generation. …
Future Positive Creators Fund
The fund was born out of Smiley’s Future Positive sustainability initiative, …
News
🌟 Spotlight on New Collaborations: Dive into our latest partnerships that blend style, …
Kids
Bring joy to little ones with the Smiley® Collection for Kids, featuring playful …
Lifestyle
Discover the Smiley® Lifestyle Collection, crafted to inspire joy and optimism in …
Food & Beverage
The Original Smiley Brand creates the world's best fashion, beauty and lifestyle …
Contact us
The Smiley Store is only a portal for the brands we collaborate with, when you …
Footwear
Step into positivity with Smiley® Originals Women's Footwear. From trainers to slip …
Coats & Jackets
Explore Smiley® Originals Women's Coats & Jackets—crafted to spread joy with …
Jumpers & Cardigans
Discover Smiley® Originals Women's Jumpers & Cardigans, designed to bring …
The Smiley Company - Wikipedia
SmileyWorld Limited, trading as The Smiley Company, is a brand licensing company, based in London, United Kingdom. It claims to hold the rights to the smiley face in over 100 countries. The company creates products including textiles, puzzles, party goods, stationery, automobile accessories, and toys for licensed brand partners and retailers.
Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 7 mins
Smiley® Brand Protection: Authenticity and Integrity
Discover Smiley® Brand Protection's commitment to safeguarding its intellectual property through rigorous enforcement and global collaborations.
The Smiley Company’s Evolution From Licensor to a …
Mar 15, 2022 · Founded in 1971 by Franklin Loufrani, The Smiley Company built its business on distributing its “Smiley” icon through more than 300 licensees across 12 major categories, selling 68 million products a year across fashion, …
The $500m smiley face business - The Hustle
See more on thehustle.coIn 1963, a Worcester, Massachusetts-based freelance artist named Harvey Ball received a life-changing call from a local client. State Mutual Life Assurance Company had just merged with an out-of-town competitor, and employee morale was waning. They needed some kind of quirky and fun design to lift spirits aroun…- Published: Mar 24, 2023
- Estimated Reading Time: 7 mins
Our Story - Smiley® Originals
The enduring cultural impact of Smiley was embraced by a new digital generation. Well ahead of his time, the Smiley Company co-founder Nicolas Loufrani created a new universal form of digital communication by adding a variety of facial …
- People also ask
How The Smiley Company has built a smiley face retail empire
Mar 29, 2022 · For half a century, a European business called The Smiley Company has quietly been the go-to partner for any retail company looking to slap a black-and-yellow smiley face …
50 years of the Smiley brand - Creative Review
When Franklin Loufrani trademarked the now iconic smiling face symbol in 1971, he coined the term ‘Smiley’. Over the following five decades, The Smiley Company has evolved into a global lifestyle…
Who Owns the Smiley Brand: Unveiling the Mastermind Behind …
Jun 28, 2024 · The smiley face is one of the most recognizable symbols in the world, adorning everything from t-shirts to mugs to social media posts. But have you ever wondered who owns …
SMILEY (@smiley) • Instagram photos and videos
455K Followers, 278 Following, 1,027 Posts - SMILEY (@smiley) on Instagram: "The Original Smiley Brand."
Fifty years and US$500 million: the happy business of …
Sep 27, 2022 · The smiley face has been co-opted by ravers, artists and fashion for decades. So how does the company that owns it keep it relevant? By Will Coldwell / The Observer
The Smiley Company Celebrates 50 Years by Declaring 2022 …
Jan 3, 2022 · Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley TRADEMARK/BRAND would go on to become one of the most important icons in …
The Etsy Sellers Getting Sued for Using a Smiley Face - VICE
Jan 24, 2024 · In Wendy-Bunting’s case, the listing that had caught The Smiley Company’s attention was an embroidered patch of a melting smiley face.
5 Licensing Lessons from The Multimillion-Dollar Smiley …
Mar 9, 2022 · Nicolas Loufrani, who gave the iconic Smiley Face brand—now feting its 50th anniversary with designer collections in major department stores—a second life, shares insider …
Nordstrom And Luxury Brands Help The Smiley Face Celebrate …
Mar 4, 2022 · Nordstrom chose Smiley for a Pop-In@Nordstrom installation that opened today at its flagship New York store, and nine other stores in the U.S. and Canada. The pop-in shops …
The smiley turns 50—the unlikely origin and rise of a copyright …
Mar 10, 2022 · To mark the 50th anniversary of the smiley, we’re breaking down the story of the smiley, how the current CEO hopes to transform the licensing company into a stand-alone …
Reliving 50 Years of the Iconic Smiley Brand - Hypebeast
Mar 7, 2022 · For its 50th anniversary, Smiley has teamed up with street artist André Saraiva to reimagine its ubiquitous logo as well as the accompanying “Take the Time to Smile” slogan.
The Shockingly Large Business Behind the Iconic Smiley Face
Last July, Los Angeles based brand Chinatown Market opened a pop-up store to showcase its many Smiley face items. Photo: The Smiley Company. EVERYONE KNOWS the ingredients …
The Man Who Owns the Smiley Face - VICE
Aug 9, 2017 · Overwhelming historical evidence points towards American graphic designer Harvey Ball being the initial black-on-yellow creator, paid $45 ($495, or £380, today) in 1963 to …
SmileyWorld x H&M | H&M US
May 12, 2022 · Celebrating their 50th anniversary, SmileyWorld icons feature on T-shirts, T-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, pool sliders, a cap, a …
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