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- Over the course of the last 50 years, the Smiley Company has made it its mission to make the world a happier, kinder, more conscious place. Humbly created to spread feel-good news in 1972 by French journalist Franklin Loufrani, Smiley started out commercially as a traditional licensing company.wwd.com/business-news/business-features/smiley-company-50-years-defiant-o…
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Smiley
Our Story
The enduring cultural impact of Smiley was embraced by a new digital generation. …
Future Positive Creators Fund
The fund was born out of Smiley’s Future Positive sustainability initiative, …
News
🌟 Spotlight on New Collaborations: Dive into our latest partnerships that blend style, …
Kids
Bring joy to little ones with the Smiley® Collection for Kids, featuring playful …
Lifestyle
Discover the Smiley® Lifestyle Collection, crafted to inspire joy and optimism in …
Food & Beverage
The Original Smiley Brand creates the world's best fashion, beauty and lifestyle …
Contact us
The Smiley Store is only a portal for the brands we collaborate with, when you …
Footwear
Step into positivity with Smiley® Originals Women's Footwear. From trainers to slip …
Coats & Jackets
Explore Smiley® Originals Women's Coats & Jackets—crafted to spread joy with …
Jumpers & Cardigans
Discover Smiley® Originals Women's Jumpers & Cardigans, designed to bring …
Our Story - Smiley® Originals
The enduring cultural impact of Smiley was embraced by a new digital generation. Well ahead of his time, the Smiley Company co-founder Nicolas Loufrani created a new universal form of digital communication by adding a variety of facial …
The Smiley Company - Wikipedia
SmileyWorld: Official Site – Smiley World
Embrace the power of original smiley icons with SmileyWorld's unique, art-driven collections. Our cool, expressive designs turn communication icons into must-have fashion and accessories, perfect for those who love to stand out.
Reliving 50 Years of the Iconic Smiley Brand - Hypebeast
The $500m smiley face business - The Hustle
Feb 9, 2024 · There are smiley backpacks, smiley t-shirts, smiley exercise balls, smiley toys, smiley chocolates, and even smiley chicken nuggets. This simple icon — a yellow circle, two dots, a smile — retained relevancy through 50 …
Smiley - adtn-inc
Smiley is a truly unlimited brand, evergreen and unique in that it has influenced musical generations, social movements, popular culture and the pursuits of happiness. Over five decades on, Smiley has become more than just an icon, …
50 years of the Smiley brand - Creative Review
Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the Time to Smile’.
Celebrating 50 years of The Original Smiley
Apr 11, 2022 · Born in 1972 to spread feel-good news, THE Smiley BRAND celebrates 50 years through a series of collaborations with some of the most exciting brands across fashion, lifestyle, home and beauty. Initially …
The Smiley Company: Smiling from Year to Year
Sep 1, 2022 · Learn about The Smiley Company's beginnings and how they made their foray into fashion. Hear about the brand's streetwear and casual wear partnerships and their higher-end offerings. Discover how Smiley is …
The Smiley Company’s Evolution From Licensor to a …
Mar 15, 2022 · Founded in 1971 by Franklin Loufrani, The Smiley Company built its business on distributing its “Smiley” icon through more than 300 licensees across 12 major categories, selling 68 million products a year across fashion, …
All Smiley Products - Smiley® Originals
Fifty years and US$500 million: the happy business of the smiley …
How the Smiley brand continues to make an impact 50 years on
How The Smiley Company has built a smiley face retail empire
WELCOME TO THE SMILEY COMPANY: THE ORIGINAL …
50 Years of Defiant Optimism - WWD
How The Smiley Company is Filling Fashion with Smiles
The Original Smiley Celebrates 50 Years With a Collector's …
A Smiley Brand