If you have a brick-and-mortar store, especially one with a lot of foot traffic, you’re probably very familiar with shoppers who are “just looking.” Browsing customers, or wanderi… See more

One of the biggest perks of in-store shopping is testing out products in person for quality, color, fit, etc. However, sometimes shoppers test in person only to then buy o… See more

Impulse shoppers make unplanned purchases based on items that appeal to them at the moment. I’m sure you’ve been in line at the grocery store or convenience shop and h… See more

Mission-driven buyers are on the hunt for particular products or are shopping from a list. They are even sometimes called “list shoppers” because they so often come with a physical li… See more