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  1. A Great Sales Pitch Hinges on the Right Story

    May 21, 2024 · When you’re working in sales, you need to master the art of persuasion and that involves being able to tell a compelling story that explains why your product or service will …

  2. How CEOs Make or Break Sales - Harvard Business Review

    Mar 5, 2025 · A conversation with INSEAD professor Christoph Senn on what to do if your CEO is either overly involved—or not involved enough—in deals.

  3. A New Way to Compensate Sales Teams - Harvard Business …

    Mar 15, 2024 · Managing sales teams has never been easy. It involves dealing with independent personalities, frequent turnover, training challenges, and disappointing pipelines. New layers …

  4. What Salespeople Need from Leaders—at Each Stage of Their …

    Apr 24, 2025 · Leading a high-performing sales team requires a personalized talent management approach. Salespeople’s needs evolve throughout their careers, and while sales managers …

  5. How Sales Teams Can Use Gen AI to Discover What Clients Need

    Feb 13, 2025 · In the face of decreasing access to buyers, sales organizations often increase the volume of their sales outreach, hoping that more times at bat will result in more hits. While this …

  6. 5 Gen AI Myths Holding Sales and Marketing Teams Back

    Feb 21, 2025 · New and disruptive technologies often generate both excitement and anxiety, and generative artificial intelligence (gen AI) is no exception. In marketing and sales, the buzz …

  7. When Sales Incentives Backfire - Harvard Business Review

    Mar 18, 2025 · A conversation with researchers Tim Gardner and Colin Wong on how salespeople game the system.

  8. 4 Steps That Can Optimize Your Sales Process - Harvard …

    Sep 24, 2024 · Sales is an art where outcomes matter, so most advice about performing well in this role focuses on the desired outcome: closing the sale. But a close is the result of actions …

  9. HBR's 10 Must Reads on Sales (with bonus interview of Andris …

    Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles.

  10. 5 Skills Every Salesperson Needs to Succeed

    Sep 19, 2022 · A sales leader at an asset management firm reflected: “Our inside salespeople are doing a better job than our field salespeople. And they make one third as much.” In the …