As an owner of the product launch, the product manager is responsible for creating the product launch plan, but you’re far from the only person involved in the associated activities. D… See more

To make your product launch a success, start with the core elements of your plan. There’s a simple framework to capture the core elements of a product launch. This template is … See more

When building a new product, as with any project, you should set some goals at the outset. Remember, you’re not just building a new product, you’re solving a specific user proble… See more

When you launch a new product in the market, you ideally want to reach out to all potential users who fit your target audience. But how do you reach them? Moreover, how do yo… See more