An operational plan is a comprehensive, action-driven document that maps out how daily activities within an organization fuel the journey towards achieving strategic objectives.

If you're unsure about what to include, here are a couple of operational plan examples that you can use as inspiration when designing your own operational plan: Example 1: Jane owns a marketing business and is looking to grow her company by 25% over the next two years by working with more clients.

Upscope ’s go-to-market (GTM) plan is another excellent example of operational planning. The SaaS company created this plan to execute its strategy for breaking into the co-browsing market. Pursuing this goal, the team created an airtight plan with a rundown of its target audience, pain points the product solves and the buyer journey.

Here are a few examples of operations plans to help you get started creating your own: Sadie's Clothing Company aims to increase production by more than 50% within one year. To meet this goal, Sadie may begin by developing a strategic plan addressing marketing, sales and operations.