A one-pager is a one-page document that clearly and visually lays out all the key items you need to know about a product, service, project, or concept. With a combination of text, visuals, and design elements, one-pagers grab the reader's attention and provide a comprehensive overview in an easily digestible format.

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. Typically, a one-pager’s purpose is to engage readers and drive them to seek more information.

A one-pager is a document that summarizes an offer, process, concept, or policy in around 250 words. Its purpose is to capture the reader's interest and leave them wanting more. It aims to compel the reader to take action, such as scheduling a call, visiting a website, or signing a contract. That being said, one-pagers aren't just for selling.

It’s a concise, single page* document designed to convey the essentials quickly. Often used in business, politics, education, and marketing, its main goal is to give a snapshot of a topic, product, or service so the time-pressed person can get the essentials at a glance without having to delve through reams of data and docs.

One-pager format The fundamental elements of every compelling one-pager are content and design. It is essential to find the balance between text and images. Besides the main components, such as brand, logo, and positioning statement, you can include pictures, short customer testimonials, relevant metrics, and a call-to-action.