The famous shield logo of the NHL was unveiled in 1917. It featured the shape of a shield drawn in black and orange. The present NHL logo was introduced in 2005 and closely resembled the previous version—at least the shield shape stayed the same. But a black-and-white color scheme with a touch of silver-gray replaced the previous black-and-brown.

The NHL logo was and remained a shield – as a sign of combat but knightly confrontation in the struggle for the title of the strongest team. It has a five-vertex structure and sharp corners protruding high above the main element. Previously, the figure consisted of black and orange stripes; now, it is black and silver with double edging.