The current western trend is less dress-up and more of development on fashion’s current lust for hardwearing, hearty and utilitarian workwear dripping with Americana. Think of chore jackets, denim and plaid shirts, all in easy-to-wear and on-trend fabrics like corduroy, shearling and suede in practical fits.

Prairie dresses, cowboy boots, and lots of fringe have all been embraced by both runways and style icons like Gigi Hadid and Cardi B alike. Of course, the 2021 take on the look involves some serious updates like neons, metallics, and lots more bling than you'd expect to see in the Wild West of old.

A Neo Western is a subgenre of the Western that adopts its characters, settings, and themes and transplants them with contemporary sensibilities. Modern day Westerns may update characters to be more relatable to current-day audiences. The setting is often in the present day. The division between good and evil may not be so clear.