The ‘gap’ refers to the difference between the supply and demand for that product. In other words, it means a consumer need that supply has not yet met. For companies, a gap in the market represents an opportunity for them to widen their customer base.

A market gap is more than just a space between demand and supply — it’s a reflection of unaddressed needs, unmet demands, and often, untapped potential. By grasping these fundamentals, businesses can gain clarity on how to approach and capitalize on these gaps effectively.

Market gaps are customer needs that are currently unfulfilled or underserved by existing services or products.

A market gap, also known as a gap in the market or white space, refers to an area within a specific industry or niche where there is unmet demand or an underserved customer segment.

Market gaps are the disparities between what customers need and want, and what the market can deliver. A market gap can be caused by missing functionality or poor user experience.