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- When designing a logo, start in black and white. Color should come last. Your logo will likely not always appear in color format, so have several color variations to ensure consistency, including black, white, and monochromatic1. To choose logo colors, focus on the idea first, then select a color palette to stand out from your competition and create brand consistency2. Here are some meanings behind logo colors3:
- Red: Passion, anger, excitement
- Yellow: Friendliness, cheer
- Orange: Playful, energetic
- Purple: Sophistication, royalty
- Green
- Blue
- Brown
- Pink
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Pro tip: When you design a logo, always start in black and white. Color should come last. Your logo will likely not always appear in color format, depending on the medium, so have several color variations to ensure consistency, including black, white and monochromatic.www.wix.com/blog/logo-color-combinationsHow to choose logo colors? Make sure your logo sends the right message before deciding on colors. If you begin in black and white, you’ll be able to focus on the idea first. Then you can choose a color palette to stand out from your competition and create brand consistency for yourself or your business.www.canva.com/create/logos/The Meaning Behind Logo Colors
- Red One of the primary colors, and a universal symbol of passion, anger, and excitement, red is a popular color in branding. ...
- Yellow This warm color is the shining example of friendliness and cheer. ...
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