There are five main stages of the lead generation funnel: awareness, interest, appraisal/desire, action/confirmation, and conversion. Each stage maps to a part of the lead ge… See more

To give you a sense of what a lead gen funnel looks like in practice, it should help to see the thinking behind an actual strategy used by a real company from start to finish. H… See more

Now that you've built your lead generation funnel, use these tips to optimize it: 1. Qualify leads: Determine what leads are most likely to purchase, and direct more efforts towa… See more

When automated correctly, a lead generation funnel is kind of like having a salesperson to work on bringing in new clients while you work on other things. Zapier's no … See more