Jimmy Pesto, born James Poplopovich, is the proprietor of Jimmy Pesto's Pizzeria, the restaurant that competes with Bob's Burgers. Located across the street, Jimmy Pesto's often steals all of Bob's customers for big events like the Super Bowl, and even a police stand-off where a criminal opted for pizza over burgers during a negotiation.

Jimmy Pesto’s real name is James Poplopovich, Sr. It is implied he changed his last name to Pesto to seem more Italian because of his business. Jimmy Pesto is famously known as the owner of Jimmy Pesto’s Pizzeria, located across the street from the Belchers’ Bob’s Burgers restaurant.