Selection and naming process
In late 2017 and early 2018, the Tokyo 2020 … See more

Miraitowa, the Olympic mascot, is a figure with blue-checkered patterns inspired by the Games' official logo, which uses a similar checkered pattern called ichimatsu moyo that … See more

The mascots were designed by Japanese artist Ryo Taniguchi, who lives in the Fukuoka Prefecture in southern Japan. Taniguchi was persuaded by his father, who is als… See more

Merchandising
Olympic officials expected the mascots to generate approximately $130 million (¥14.4 billion) in revenue from licensing and merchandis… See more

The public reaction to the mascot selection was "generally positive", according to an article published on Forbes' website in March 2018 by contributor Jake Adelstein. Adelstein d… See more