How do search engines work? Most search engines build an index based on crawling, which is the process through which engines like Google, Yahoo and others find new pages to index. Mechanisms known as bots or spiders crawl the Web looking for new pages (1).

Do your research on search volume and use keywords that people are looking for. Failing to do so results in poor search ranking. Be Engaging. Include long-tail keywords that add context to a title. Be Concise. eBay limits titles to 80 characters, so you may need to be creative at times. Common abbreviations are often picked up by eBay’s search.

To get an idea of what you can do to improve your site’s speed, go to Google’s PageSpeed Insights Tool and plugin your URL. Google will score you on Mobile and Desktop from 1 to 100 and give you steps to speed up your load times. Redirects. Redirects are a way to send users and search engines to a different URL from the one originally ...

Content metadata can provide a powerful tool for tailoring and targeting potential ecommerce audiences. By informing Google about the nature of your content, you're letting them do the hard work of bringing users to your website. Review site speed. Search engines prefer sites that load quickly, and page speed is an important ranking signal.

Semantic search in ecommerce breaks apart the parts of a query to identify the difference between product categories and product attributes. Some search solutions use natural language processing (NLP), which helps search engines match not just keywords or structure but the intended meaning. 2. Types of search queries.

Using Boolean logic, the search engine can be programmed to return results that meet both criteria rather than only displaying shoes that are either blue or size 9. The search engine dynamically updates search results as users select additional facets to meet the additional criteria. Faceted navigation uses keywords to let users create filters.

A9.com, a subsidiary of Amazon, develops the company’s search engine advertising technology. However, for the time being, it operates on what appears to be a very simple keyword search method without much, if any, regard for how closely a product matches the query. Examples of the A9 Algorithm in action:

You can even do SEO testing to see how your site performs with search engines. Catch bugs and errors before going live. Related to the above, a staging website adds an additional layer of troubleshooting before site visitors see the live site.

The primary goal of keyword research is to make research as easy and accessible as possible, especially for the consumers that do research. While Google and other search engines are continually updating their search algorithms, one thing has remained relatively consistent in the past few years: the power of keywords. How to choose the right words

Here are a few recommendation engines we recommend: Algolia. Algolia is an ecommerce search and discovery platform that provides a range of tools and services, including a recommendation engine. The platform offers a transparent, a fully customizable ranking algorithm, extensive developer tools and a drag-and-drop interface.