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- The history of the Adidas logo can be summarized as follows:
- The original Adidas logo was introduced in the 1970s and was called the "Trefoil"1.
- The logo was originally owned by Karhu Sports, but Adidas acquired it for €1,600 and two bottles of whiskey2.
- The current three-stripe logo was launched in 19712.
- The first registered Adidas trademark dates back to 19493.
- The current logo, with minor font changes, has been in use since 19674.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The birth of the Adidas logo can be traced back to the 1970s when the Trefoil was introduced as the brand’s primary symbol. During this era, Adidas experienced a surge in popularity, becoming a staple in the sports world and a fashion statement beyond athletic fields.blog.boon.so/adidas-logo/The original owner of the logo was Karhu Sports. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for €1,600 and two bottles of whiskey. In 1971, the company unveiled the three-stripe Adidas logo in a form that resembled a leaf called the “trefoil.”blog.logomyway.com/adidas-logo-design-history/According to the brand, their trademarks began circa 1949, when the adidas name was officially registered. The first logo consisted of a track spike depicting Three Stripes branding, pictured above the word ‘adidas’ with extended tails on the d letters. Below that is the world ‘Sportschuhe’, German for ‘sport shoes’.www.sneakerfreaker.com/news/adidas-three-strip…The original version of the Adidas logo debuted in 1967 and is still in use today. This new logo is essentially the same as the old one except for the changed font and inverted brand colorsof black and white. This logo is used across all of their current retail locations and promotional materials because of its simplicity and effectiveness.logo.com/blog/adidas-logo - People also ask
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