We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious. You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neu… See more

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge. Add the mission sta… See more

Which is more effective for you? This statement — “On average, Yesware customers save ten hours per week” — or this image: The graphic shows you what that 10 hou… See more

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.) This means you need to cut to the chase fast. Uber’s headlines in Slides 2-9 tailor the “A… See more