Google search with generative ai - Search
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  1. How Google is improving Search with Generative AI - The Keyword

    • With new generative AI capabilities in Search, we’re now taking more of the work out of searching, so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done mor… See more

    Helping You Shop with Generative Ai

    With generative AI in Search, we can help you understand the full picture when you’re … See more

    The Keyword
    Featuring A Wide Range of Voices and Sources

    We know that people want to hear insights from others to help inform their decisions, so we’ve designed these new experiences to highlight and drive attention to content on the web, m… See more

    The Keyword
    Taking A Responsible Approach

    There are known limitations with generative AI and LLMs, and Search, even today, will not always get it right. We’re taking a responsible and deliberate approach to bringing ne… See more

    The Keyword
    Starting with Search Labs

    We’re starting with an experiment in Search Labs, called SGE (Search Generative Experience), available on Chrome desktop and the Google App (Android and iOS) in the U.S. (E… See more

    The Keyword
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