An event theme is the big idea behind the entire shindig. It often involves the overall tone, structure, and goals of the event. An event concept sounds similar but is distinctly unique. By definition, an event concept is the event details and elements that make up the practical aspects of the event itself.

An event theme serves as the overarching vibe or feel of your event. The selected event theme will serve as a reference on how decorations, dress code, marketing efforts, music, event program, and even food will be executed in the event.