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  1. Customer Journey Map: Everything You Need To Know

    • A customer journey map is a visual tool that helps you define your customers’ needs, problems and engagement with your brand. When used properly, a map can be a vital component of effective project man… See more

    Benefits of A Customer Journey Map

    A customer journey map helps you gain a better understanding of your customers so you can spot and avoid potential concerns, make better business decisions and improve cu… See more

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    Elements of A Customer Journey Map

    Customer Persona
    You can’t understand your customer’s experience until you … See more

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    Six Steps to Creating A Customer Journey Map

    To create a customer journey map: 1. Decide what to measure.Get clear on your goals, so you know what to look for as you plot your customer journey. 2. Create your customer p… See more

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    Validating Your Journey Map

    If you create a map internally based on the phases and touchpoints your company identifies, you’re relying on assumptions that aren’t necessarily valid. To validate your custo… See more

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