A cowboy never lets his rope go slack. Don’t squat with your spurs on. The only way to get ahead is to saddle up and ride. It ain’t the size of the dog in the fight, it’s the size of the fight in the dog. A cowboy’s boots may get dusty, but his spirit always shines. Don’t judge a cowboy by the size of his hat, but by the size of his heart.

Phrases like "A cowboy is strong as steel" and "The heart of a cowboy is filled with determination" typify the stalwart conviction that defines the true cowboy lifestyle—in and out of the saddle.