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- The Business Model Canvas has nine components12:
- Customer segments: Identifies the different customer segments a company targets.
- Value proposition: Refers to the unique advantage or value a business provides.
- Channels: Value propositions are delivered using communication, distribution and sales channels.
- Customer relationships: Describes the types of relationships a company establishes with its customers.
- Revenue streams: Identifies the different ways a company generates revenue.
- Key activities: Describes the most important activities a company must perform to make its business model work.
- Key resources: Identifies the most important resources a company needs to make its business model work.
- Key partners: Describes the most important partners a company needs to make its business model work.
- Cost structure: Describes the most important costs a company incurs to make its business model work.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.blog.logrocket.com/product-management/what-is-…Business Model Canvas
- 1. Customer segments An organization serves one or more customer segments. ...
- 2. Value proposition A company must solve a problem with a clear value proposition. ...
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