There isn’t a ton of flexibility when it comes to IG bios, meaning that you have to be creative to come up with a unique aesthetic. Emojis are your friend. For example, y… See more

Instagram Highlight coversare an effective and simple way to give your profile some extra oomph—plus, they’re an opportunity to really unify your aesthetic. The key to Highlight c… See more

Aesthetics are mostly about visuals, but you can communicate a consistent brand aesthetic in your captions, too. For example, this flower company’s minimal captions al… See more

If something you want to post on your story doesn’t quite fit your overall aesthetic, no fear: use a story background to keep that cohesion going. Say you’re sharing a post to your stor… See more