Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. See more

A new logo was added in 1972, when adidas branched out from solely selling shoes and introduced apparel for the very first time. Enter the Trefoil, which was designed by a small, collaborative team of adidas lead… See more

In 1989, with the help of a visionary designer and creative consultant, we sought out to create a new logo. Inspired by the fact that adidas has always been committed to equipping athletes with the best gear p… See more

Clearly there isn’t a single logo for a brand as dynamic and expansive as ours. But if you’re looking for a simple answer to the question “What is the real logo of adidas?”, here it is: We use the Performance logo as the main br… See more