The story of the adidas logos begins with the birth of the adidas brand. At the time it was founded by Adolf Dassler in 1949, adidas only produced sports shoes. So, it should come as no surprise that the original logo for adi… See more

A new logo was added in 1972, when adidas branched out from solely selling shoes and introduced apparel for the very first time. Enter the Trefoil, which was designed by a small, collaborative team of adidas lead… See more

In 1989, with the help of a visionary designer and creative consultant, we sought out to create a new logo. Inspired by the fact that adidas has always been committed to equipping athletes with the best gear p… See more

Clearly there isn’t a single logo for a brand as dynamic and expansive as ours. But if you’re looking for a simple answer to the question “What is the real logo of adidas?”, here it is: We use the Performance logo as the main br… See more