In a company that prides itself on diversity, where 160 nationalities bring their uniqueness to work each day, our values unite us. Our values of COURAGE, OWNERSHIP, INNOVATION, TEAMPLAY, INTEGRITY and RESPECT are closely tied to our culture and ultimately are the essence of our identity.

Our purpose, ‘Through sport, we have the power to change lives,’ guides the way we run our company, how we work with our partners, how we create our products, and how we engage with our consumers. We will always strive to expand the boundaries of human possibility, to include and unite people in sport, and to create a more sustainable world.