When it launched in 2007, Hulu’s first logo was a simple green rectangle on a white background spelling out the company’s name in lowercase letters. This clean, no-frills design represented the company’s straightforward mission of providing streaming service for television programs and films.

Meaning and History The streaming service logo features a green ‘Hulu’ lettering. The designers felt that this was enough to grab users’ attention and make the website recognizable, unlike other video streaming platforms. The name “Hulu” was taken from an old Chinese proverb used to refer to a person who hoards up jewelry.