A mission statement articulates the purpose of the business. That makes it an important part of any brand building plan. Consider how the right mission statement can work for your business. …

Tulip mania swept the Netherlands in 1636-1637, bringing the peak price of a single tulip bulb up to 10x an individual’s annual salary.

A mission statement fits into the summary section. For an internal plan, this area should remind the business owner and any employees about the whys and hows of operation. A good …

Jul 17, 2024 · B2B ecommerce presents profitable opportunities for your business. Learn how B2B brands are taking advantage of ecommerce, and how you can too.

Mar 9, 2025 · How to write a good ecommerce product description. A great product description does more than list features — it speaks to your audience, highlights value, and drives sales to …

Important similarities between B2B and B2C ecommerce. Despite massive distinctions in target audience, marketing strategy, and the sales cycle, B2B and B2C ecommerce businesses …

First, they used a compelling image that speaks to their brand and gives context to the viewer. For this post, RockTape chose to advertise their overall mission statement and product strategy as …

Mission statement (positioning statement) Main offering (flagship product(s)) Primary sales channels. Strengths. Weaknesses. Competition category. The above data is a solid baseline …

There are a number of return policy templates you can use but the last thing you want to do is copy and paste the policy of another business. Your policy should be specific to what you do …

30 favorite entrepreneur quotes (from BigCommerce merchants) that we hope you can draw inspiration from as you continue to build and grow your business. Get motivated (and quickly …