Google’s algorithm for ranking Business Profiles does not just consider proximity and relevance but also activity and quality of information. Optimizing your Google Business Profile sends these signals to Google to rank you higher in local results. And higher rank, as you know, means more visibility and engagement with your business.

Businesses can also get a better Google ranking for local searches by creating a Google My Business profile. In short, a Google My Business profile helps you to control how your business appears across Google products such as Search and Maps.

When someone searches for local businesses like yours in the area, Google will rank you based on geographical proximity and relevance. But it will also look at the activity on your Google My Business profile and the quality of the information you provide, which are all Google ranking factors for local search results.

However, you can invest in high-quality content, best practices for SEO, leverage strategies to earn backlinks from high authority websites, and advertise your business with search and Local Services Ads to land at the top of search pages. How hard is it to rank high on Google?