So how does the company make money? By being paid a commission for promoting those digital coupons on behalf of retailers. The commissions it earns are tracked and paid by performance marketing networks, who provide the retailers on the site with affiliate tracking links for revenues attribution to publishers.

After buying something from one of their cash-back partners, RetailMeNot rebates a percentage of the purchase back to you, depositing the money in your RetailMeNot wallet.