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- Adidas became successful through the following key factors12345:
- Supplying track spikes to American athlete Jesse Owens during the 1936 Summer Olympics, which drew international attention to their brand.
- Soccer players using Adidas shoes in the 1950s, leading to popularity and expansion into clothing and other sports items.
- The victory of the German team in the 1954 World Cup, which further boosted Adidas's reputation.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The breakthrough for the Dassler brothers came during the 1936 Summer Olympics in Berlin when they supplied track spikes to American athlete Jesse Owens, who won four gold medals. This success drew international attention to their brand and solidified their reputation as creators of superior sports footwear.thebrandhopper.com/2023/05/20/from-the-track-to …The turning point for the brand came during the 1936 Berlin Olympics when American track-and-field star Jesse Owens donned shoes reportedly gifted by Adi Dassler, garnering international attention and setting the stage for Adidas’s global recognition.www.britannica.com/money/Adidas-AGDuring the 1950s, Adidas gained significant popularity as soccer players started using the company’s shoes, which were lightweight and included screw-in cleats. The firm subsequently expanded into recreational items, launching soccer footballs in 1963. Four years later, Adidas started producing clothing.theenterpriseworld.com/the-incredible-success-stor…Founded by sports shoe manufacturer Adi Dassler in 1949, the name Adidas became world-famous in 1954 following the victory of the German team in the World Cup, the “miracle of Berlin”. Up until the 1960s, Adidas dominated the global sports shoe market together with rival Puma (founded by Dassler’s brother Rudolf), until Nike arrived on the scene.www.marmind.com/blog/adidas-success/Highlights to the success story of Adidas
- Jesse Owens, an American athlete who wore Adidas shoes and won four gold medals in the 1936 Olympics, made the company renowned across the world.
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