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  1. The turning point for the brand came during the 1936 Berlin Olympics when American track-and-field star Jesse Owens donned shoes reportedly gifted by Adi Dassler, garnering international attention and setting the stage for Adidas’s global recognition.
    www.britannica.com/money/Adidas-AG
    Adidas saw early success due to Adolf Dassler’s innovative designs and collaborations with athletes like Jesse Owens. The signature three-stripe logo was introduced in 1949, providing both visual identity and functional benefits. Adidas shaped the sports industry through technological advancements and partnerships with top athletes and events.
    www.neuralword.com/en/article/origin-story-unveili…
    Founded by sports shoe manufacturer Adi Dassler in 1949, the name Adidas became world-famous in 1954 following the victory of the German team in the World Cup, the “miracle of Berlin”.
    www.marmind.com/blog/adidas-success/
    Adidas became known for its commitment to performance, quality, and technological advancements in sports gear. One of Adidas’ most influential moments came during the 1954 FIFA World Cup when the German national football team, wearing Adidas cleats, defeated the highly favored Hungarian team.
    thebrandhopper.com/2023/05/20/from-the-track-to …
    During the 1950s, Adidas gained significant popularity as soccer players started using the company’s shoes, which were lightweight and included screw-in cleats. The firm subsequently expanded into recreational items, launching soccer footballs in 1963. Four years later, Adidas started producing clothing.
    theenterpriseworld.com/the-incredible-success-stor…
     
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  3. WEBJun 8, 2019 · German sportswear company Adidas started life in the small town of Herzogenaurach after the First World War, when Adolf Dassler, also known as Adi, began making leather sports shoes in the scullery of his …

  4. WEBOnce the 3-Stripes became official in 1949, the ‘50s became a boom of technology, with innovations to equipment for world-class athletes. adidas’ first decade delivered the Samba, which soccer players still use today …

  5. WEBJan 14, 2019 · In 1920, at the age of 20, avid soccer player Adolph (Adi) Dassler, son of a cobbler, invented spiked shoes for track and field. Four years later Adi and his brother Rudolph (Rudi) founded the German …

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    WEBMay 20, 2023 · Adidas became known for its commitment to performance, quality, and technological advancements in sports gear. One of Adidas’ most influential moments came during the 1954 FIFA World Cup when …

  9. The Incredible Success Story of Adidas: From a Shoe …

    WEBPeeping into the History of Adidas! During the 1950s, Adidas gained significant popularity as soccer players started using the company’s shoes, which were lightweight and included screw-in cleats. The firm …

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