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  1. Sporting News
    https://www.sportingnews.com › us › nfl › news › how-bout-them-cowboys-jimmy-johnson-dallas

    'How 'bout them Cowboys' origin: How Jimmy Johnson started the ...

    • Cowboys owner Jerry Jones hired Johnson after Dallas finished 1-15 in Tom Landry's final season in 1989. The Cowboys had made five Super Bowl appearances under Landry, so the hire was a hu… See more

    When Was 'How 'Bout Them Cowboys' Speech?

    On Jan. 17, 1993, Dallas traveled to San Francisco for the NFC Championship Game in … See more

    Sporting News
    'How 'Bout Them Cowboys' and 1990s Dynasty

    That NFC championship victory launched Dallas' dynasty in the 1990s. "America's Team" was back, and they had the Apex jackets to prove it. Dallas beat Buffalo 52-17 in Supe… See more

    Sporting News
    'How 'Bout Them Cowboys' and Popular Culture

    ESPN's Todd Archer best described the "How 'bout them Cowboys?" phenomenon in a 2021 story: "How 'bout them Cowboys" has been used in commercials from Budweiser … See more

    Sporting News
    'How 'bout them Cowboys?' The inside story of Jimmy Johnson's ... - ESPN
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    'How 'bout them Cowboys!': Former Cowboys coach Jimmy Johnson ... - …
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    When Was 'How 'Bout Them Cowboys' Speech?
    'How 'Bout Them Cowboys' and 1990s Dynasty
    'How 'Bout Them Cowboys' and Popular Culture
     
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  1. How Bout Them
    https://www.howboutthem.com › cowboys …

    The Origin Stories Behind ‘How Bout Them Cowboys’ …

    Jun 7, 2022 · But if not for the cameras and microphones in the locker room following a Cowboys game in 1993, the most famous phrase in the franchise’s history may have never existed. In this article, we’ll give the origin story behind …

     
  4. Sportscasting
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    Where Did ‘How ‘Bout Them Cowboys’ Come From?

    Nov 25, 2020 · To understand the origins of “How ’bout them Cowboys!” you have to go all the way back to the 1992 season. The Cowboys had put together a dominant 13-3 season that year and confidently dispatched the Philadelphia …

  5. ESPN
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    'How 'bout them Cowboys?' The inside story of Jimmy Johnson's …

  6. Sporting News
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    'How 'bout them Cowboys' origin: How Jimmy Johnson started the ...

  7. Answers
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    Who coined the phrase How Bout Them Cowboys? - Answers

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    Where did 'how 'bout them cowboys' come from?
    To understand the origins of “How ’bout them Cowboys!” you have to go all the way back to the 1992 season. The Cowboys had put together a dominant 13-3 season that year and confidently dispatched the Philadelphia Eagles in the divisional round. They then went on to face the San Francisco 49ers in the NFC Championship game.

    Where Did ‘How ‘Bout Them Cowboys’ Come From? - Sportscasting

    sportscasting.com
    When did the phrase 'how 'bout them cowboys' come out?
    Those things converged in 1993, with the advent of a phrase now synonymous with Dallas football: “How ’bout them Cowboys!” Yet many young NFL fans have no idea that this phrase was first uttered by former Cowboys coach Jimmy Johnson. Let’s look at Johnson’s career, his iconic line, and the team’s run of dominance in the ’90s.

    Where Did ‘How ‘Bout Them Cowboys’ Come From? - Sportscasting

    sportscasting.com
    Did Jimmy Johnson say 'how 'bout the Cowboys'?
    Jimmy Johnson, the beloved Super Bowl-winning coach of the Dallas Cowboys, is generally credited with saying 'how 'bout the Cowboys'. He replaced Tom Landry, the only man to coach Dallas from the franchise's inception in 1960.

    'How 'Bout Them Cowboys!': Beloved Super Bowl-Winning Coach Jimmy

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    How did the Cowboys become America's Team?
    Under his guidance, the Cowboys went from a relatively small market franchise to the most recognizable team in the NFL, appropriately dubbed “America’s Team.” While Johnson’s presence was an important part of that equation, so was the Cowboys’ star-studded roster.

    Where Did ‘How ‘Bout Them Cowboys’ Come From? - Sportscasting

    sportscasting.com
    When did the Cowboys trademark 'how 'bout them Cowboys'?
    The only surprising part of the story is that not until 2016 did the Cowboys finally trademark the phrase for their own exclusive use, according to Promo Marketing Magazine. Many young NFL fans have no idea that "how 'bout them Cowboys!" was first uttered by former Cowboys coach Jimmy Johnson.

    Where Did ‘How ‘Bout Them Cowboys’ Come From? - Sportscasting

    sportscasting.com
    Why are the Dallas Cowboys so popular?
    The Cowboys’ popularity rests on two factors: star-studded play in the ’90s and owner Jerry Jones’ marketing genius. Those things converged in 1993, with the advent of a phrase now synonymous with Dallas football: “How ’bout them Cowboys!” Yet many young NFL fans have no idea that this phrase was first uttered by former Cowboys coach Jimmy Johnson.

    Where Did ‘How ‘Bout Them Cowboys’ Come From? - Sportscasting

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  9. Pro Football Network
    https://www.profootballnetwork.com › why-do-cowboys...

    Why Do Cowboys Fans Chant 'How 'Bout Them Cowboys' During …

  10. madpenguin.org
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    How bout them cowboys Origin? - Mad Penguin

  11. YouTube
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    'How bout them Cowboys!' - Former Dallas HC Jimmy Johnson …

  12. Chron
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    'How 'bout them Cowboys!': Former Cowboys coach Jimmy …

  13. CBS News
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    'How 'Bout Them Cowboys!': Beloved Super Bowl …

    Aug 8, 2021 · DALLAS (CBSDFW.COM) - As the beloved Super Bowl-winning coach of the Dallas Cowboys, Jimmy Johnson, would say: "How 'bout them Cowboys!" Johnson, who in 1989 replaced Tom Landry, the only man to...

  14. ESPN Australia
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    'How 'bout them Cowboys?' The inside story of Jimmy ... - ESPN …

  15. ESPN
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    The global appeal of 'How 'bout them Cowboys?' - ESPN Video

  16. Fort Worth Star-Telegram
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    Jimmy Johnson on coining the phrase: ‘How ‘bout them Cowboys’

  17. Larry Brown Sports
    https://larrybrownsports.com › football › video-jimmy...

    Video: Jimmy Johnson fired up Cowboys fans with his classic line

  18. bigpaulsports.com
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    ‘How ’bout them Cowboys?’ The inside story of Jimmy Johnson’s …

  19. ESPN
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    'How 'bout them Cowboys?' The inside story of Jimmy ... - ESPN …

  20. sport-forums.com
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    'How 'bout them Cowboys' origin: How Jimmy Johnson started the ...

  21. CowboysZone.com
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    "How Bout Them Cowboys" Origin? - cowboyszone.com

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