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  1. Horst Dassler - Wikipedia

    • Horst Dassler (12 March 1936 – 10 April 1987) was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. Horst himself was known as the father o… See more

    Born12 March 1936 · Erlangen, Middle Franconia, Germany
    Died10 April 1987 (aged 51) · Erlangen or Herzogenaurach, Middle Franconia, West Germany
    SpouseMonika
    Children2
    Career at Adidas

    Dassler joined his father's firm in 1960 and founded an Adidas affiliate in Alsace that later became the dominant sporting goods manufacturer in France. Among Dassler's achievements was the founding of the ArenaSee more

    Career as sports marketer

    Horst Dassler was known as the father of sport sponsorship. In the mid 1970s Dassler formed arguably the first sports marketing firm with British advertising executive Patrick J. Nally. The two approache… See more

    Death

    Horst Dassler died on 10 April 1987 from complications due to cancer. He left behind his wife Monika and two children, Suzanne and Adi. See more

     
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  1. Horst Dassler – Wikipedia

     
  2. Horst Dassler - Wikiwand

  3. History - adidas Group

  4. Chronicle and Biography of Adi Dassler & Käthe Dassler - Adi

  5. Horst Dassler Is Dead at 51; Led Adidas Sporting Goods

  6. HORST DASSLER DIES AT 51 - The Washington Post

  7. adidas Superstar: How an Icon was Born - adidas Group

    WEBThe other key player in the adidas Superstar story is Horst Dassler, the son of company founder Adi and his wife Kaethe Dassler. Sandra explains that in 1959 he was tasked with opening a new production facility in France:

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  8. The History of adidas: A Background of Collaboration …

    WEBHorst Dassler died unexpectedly in 1987, aged just 51. It was only three years after his mother Käthe passed away, and it signaled a change in how the business was run. In 1989, adidas changed its name to ‘adidas AG, …

  9. Horst Dassler, Adidas Chairman, Dies at 51 - Los Angeles Times

  10. Horst Rudolf Dassler - Oxford Reference

  11. LIFE AND WORK TIMELINE - Adi Dassler

  12. Adolf Dassler - Wikipedia

  13. Dassler brothers feud - Wikipedia

  14. History of the 70s – About arena

  15. Adolf Dassler: The Creative and Innovative Leader Behind adidas

  16. Horst Dassler – Wikipedia

  17. Adidas - Wikipedia

  18. Horst Dassler - Wikidata

  19. Adolf Dassler — Wikipédia

  20. Arena (swimwear) - Wikipedia

  21. Horst Dassler – Vikipeedia

  22. International Sport and Leisure - Wikipedia

  23. Rudolf Dassler - Wikipedia