Homogeneous shopping goods are those that are similar in quality but different enough in other attributes (such as price, brand image, or style) to justify a search process.

Homogeneous shopping products are those shopping products which are similar in quality. These types of products are very much alike and fall under the same product category. There are some attributes like brand image, price, style, quality and suitability which can differentiate two or more homogenous products.

Shopping goods that consumers believe to be essentially the same in terms of quality, price, styling and suitability for their needs are called homogeneous shopping goods. The buyer considers homogeneous products similar in quality, such as refrigerators, but they think that prices are different for which they tend to make comparisons.