Apple retained its position as the world’s most valuable brand in 2023, with an estimated brand value of over 880 billion U.S. dollars. Google ranked second, having been valued at nearly 578 billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies.

Amazon ranks number one globally with its brand valued at $299 billion. As a market leader in online retail, it has strong brand loyalty in its B2C segment which generates its largest share of revenue, and is a key player in cloud services for its B2B platforms. Apple is in close second with a $298 billion brand.