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  1. Oxford University Press
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    INTRODUCTION TO CONSUMER BEHAVIOUR - Oxford …

    What are the types of consumer behavior?
    TYPES OF CONSUMER BEHAVIOR reducing buying, habitual buying and variety seeking. considerable due to the large amount of money involved in the buying of an ex pensive goods. Spend a lot of time researching and making decisions. All six steps of the buying process are others. Automobiles, houses, computers and education are a few examples.
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    Learn how consumers make purchasing decisions based on internal and external influences. This book covers the consumer decision-making process, the factors that affect it, and how to apply consumer behavior to marketing.

    wiley.com

    The consumer decision-making process consists of five steps. I focus on this process in detail in Chapter 2, but I want to give you a brief overview here. This overview will help you understand how consumer behavior impacts the decision a consumer makes on purchasing a product or service. Here are the steps in a nutshell: A consumer becomes aware o...

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    Consumer behavior is subjective. Even though you won’t find many absolutes, one thing always remains true: When it comes to the consumer decision-making process, many factors play a part. There are two categories of personal influence regarding the purchase decision. They include the following: Internal influences: These influences include percepti...

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    Internal influences come from inside the consumer. They’re the personal thoughts and feelings, including perception, self-concepts, lifestyle, motiva-tion, emotion, attitudes, and intentions. You could call these the psychologi-cal influences. These influences describe the ways consumers interact with the world around them, recognize their feelings...

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    Motivation and emotions serve as the emerging forces within consumers that activate certain behaviors. Motivation is the persistent need that stirs up and stimulates long-term goals within a consumer. Emotions are temporary states that reflect current changes in motivation. They also often trigger changes in behavior. Motivation and emotion often w...

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