Background: Hasbro Interactive was the video game division of toy company Hasbro, founded in December 1995 by Hasbro vice-president Thomas Dusenberry (credited as "Tom" in the company's games). In February 1998, the company bought the Atari brand name from JTS Storage, and used it to publish...

Hasbro Interactive was formed late in 1995 to allow Hasbro to enter the video game market. Several Hasbro properties, such as Monopoly and Scrabble, had already been made into successful video games by licensees such as Virgin Interactive.

The words " HASBRO Interactive" move in with a door-closing effect and the logo sparkles, forming its usual design. Variants: Later games would have the logo with the animation enhanced but with a lower speed. On The Game of Life for PC, the logo is shortened, with just the Hasbro Interactive wordmark moving into its position.

With Hasbro's game experience, video games seemed like a natural extension of the company and a good opportunity for revenue growth. Hasbro Interactive's objective was to develop and publish games based on Hasbro property and the subsidiary existed for six years. In 1997, revenues increased 145% going from US$35 million to $86 million.