Google’s big idea is that AI can reduce the number of steps it takes to get answers to the kinds of questions that today require multiple searches or poking around different websites. Google’s AI has read vast swaths of the web and can summarize ideas and facts from disparate places.

With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.

Google announced today it will be applying AI advancements, including a new technology called Multitask Unified Model (MUM) to improve Google Search.