How to set up Google Shopping ads

• 1. Create a Google Merchant Center account Google Merchant Center is where your feed lives. ...
• 2. Choose a campaign type Performance Max ads (formerly Smart Shopping) ...
• 3. Creating a Google Shopping ad If you want to maximize Shopping ads, first you need to build a great product feed. ...

Here’s how to set up your Google Shopping Ad campaign:

1. Open up Google Ads
2. Create a new campaign (the big plus sign)
3. Select your goal (in most cases this will be Sales)
4. Select Shopping as your campaign type
5. Select your linked Merchant Center accoun t and the country associated with that account (at the very bottom)
6. Set your budget, targeting, bidding, and campaign adjustments on the following page
Save, confirm your settings, and launch