Here’s how to set up your Google Shopping Ad campaign:

• Open up Google Ads
• Create a new campaign (the big plus sign)
• Select your goal (in most cases this will be Sales)

How to Create a Google Shopping Ad Campaign

• 1. Select the products you want to advertise. Before you flesh out your campaign, you’ll need to choose which products to advertise. ...
• 2. Create groups based on the products and their characteristics. ...

Here are step-by-step instructions for creating a Shopping campaign:

1. Sign in to your Google Ads account.
2. In the page menu along the left, click Campaigns.
3. Click the plus button , then click New campaign.
4. For "Campaign type," select Shopping and click Next.
5. Choose your advertising preferences:Campaign name. Enter a name for the campaign. You'll use this name to find the...