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- To effectively manage a Google Shopping campaign, consider the following steps:
- Keyword research: Identify opportunities for targeting.
- Segment products: Group them for better targeting.
- Set goals: Based on key performance indicators (KPIs)1.
- Use Google Ads: Set budgets, manage bids, and optimize your campaign2.
- Utilize Google Merchant Center: Store your product feed and other relevant details2.
Learn more:âś•This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.To properly plan your Google Shopping campaign strategy, set your sights on these three areas :
- Keyword research to identify opportunities
- Segment products into groups for easier, more effective targeting
- Set goals based on most important KPIs
www.godatafeed.com/blog/google-shopping-optimi…Google Ads hosts your shopping campaigns, where you set budgets, manage bids, gain insights, and make optimizations. Your Google Merchant Center account stores your product feed, and shipping and sales tax details. Google uses your product feed to build your Shopping ads.www.shopify.com/blog/shopping-ads-google - People also ask
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