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Google Shopping Ads Strategies
- 1. Use automated bidding. This allows you to set a target cost-per-click (CPC) and have Google adjust your bids to reach that goal. ...
- 2. A/B test your campaigns. ...
- 3. Optimize your product page. ...
- 4. Split your ad groups by product type. ...
- 5. Use retargeting methods ...
- 6. Build a similar audience list. ...
- 7. Include a special offer or deal. ...
- 8. Consider your pricing strategy. ...
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