BBC News Google has announced it is rolling out generative artificial intelligence (AI) to its core search engine. The move comes after Microsoft incorporated GPT-4 into its Bing search engine earlier this year. Search Generative Experience - which will be part of Google - will craft responses to open-ended queries, the company said.

The technology is called Search Generative Experience, or SGE. Google already uses AI techniques for many search functions, including understanding your search query and assessing the most relevant results.

With new breakthroughs in generative AI, we’re again reimagining what a search engine can do. With this powerful new technology, we can unlock entirely new types of questions you never thought Search could answer, and transform the way information is organized, to help you sort through and make sense of what’s out there.

Google on Wednesday disclosed plans to infuse its dominant search engine with more advanced artificial-intelligence technology, a drive that's in response to one of the biggest threats to its long-established position as the internet's main gateway.