Insights give you an inside look at how people find your Google Business Profile. Because many customers find businesses on Google Search and Maps, Insights focuses on how customers use Search and Maps to find your profile, and what they do once they find it. You can get Insights for individual or multiple profiles.

Go to your Business Profile. Learn how to find your profile. To find your report: With Google Search, select Performance. With Google Maps, select Promote Performance. At the top, select a date range for your report and select Apply.