Google’s generative AI search uses a variety of AI-based technologies, including natural language processing, machine learning, and deep learning. These technologies enable the search engine to understand a user’s search query, process relevant content, and formulate an appropriate response.

Instead of asking you to click on links, Google, like ChatGPT, uses a generative AI engine that summarizes information from multiple sources automatically. This upends the traditional Google search experience, one requiring that you use keywords and make visits to multiple sites to gather information and formulate an answer in your head.