Google is utilizing AI to improve its search features, including the popular Google Lens and the new multisearch feature. With the new updates, users will be able to search using both images and text simultaneously, as well as search directly from their mobile screens with Google Lens.

Google has launched Search Generative Experience, or SGE, an experimental version of Search that integrates artificial intelligence answers directly into results, the company said in a blog post on Thursday. Unlike a normal Google Search, which brings up a list of blue links, SGE uses AI to answer your questions right on the Google Search webpage.

Google introduced new AI features for Search Generative Experience (SGE). New features include faster overviews, more images/videos, and publication dates. The changes could impact how people find information online.

At I/O 2023, the search engine giant announced that Google Search is also gaining AI capabilities that will help users search more efficiently, comprehend complex topics quicker, and learn various insights. Google has dubbed these new capabilities as Search Generative Experience – or SGE for short.

Google announced today it will be applying AI advancements, including a new technology called to improve Google Search. At the company’s event, the company demonstrated new features, including those that leverage MUM, to better connect web searchers to the content they’re looking for, while also making web search feel more natural and intuitive.