It's essentially a collection of AI-powered features that promises to change the way we search online. The idea is to make Google Search smarter, faster, and better in dealing with complex queries in a way that helps you navigate the sprawling, often chaotic world of online information.

We’ve developed completely new ways to search, powered by our latest advancements in AI — whether that’s searching visually with Lens, or across modalities, using both images and text with multisearch.

Google is calling the new AI operated search engine “Search Generative Experience” or SGE. By giving AI the ability to generate longer, more detailed responses to questions, it will synthesize information found across the internet — essentially saving the user time and energy with several different searches.

Google announced today it will be applying AI advancements, including a new technology called to improve Google Search. At the company’s event, the company demonstrated new features, including those that leverage MUM, to better connect web searchers to the content they’re looking for, while also making web search feel more natural and intuitive.