glittering generalities propaganda technique examples - Search
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    Glittering generalities are a propaganda technique that uses vague and hollow, though perceptually meaningful, words and phrases to elicit strong emotional responses. They are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases). Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity. Here are some examples of glittering generalities used in political campaigns:
    • Build Back Better (Joe Biden)
    • Not Me. Us. (Bernie Sanders)
    • Make America Great Again/MAGA (Donald Trump)
    • Change We Can Believe In (Barrack Obama)
    • Yes We Can (Barrack Obama)
    • Forward Together (Hilary Clinton)
    • Country First (John McCain)
    • A Safer World and a More Hopeful America (George W. Bush)
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